NOTICE TO PARENTS OF YOUR CHILDREN'S PRIVACY RIGHTS AND OUR INFORMATION COLLECTION, DISCLOSURE AND MAINTENANCE PRACTICES
We are sending you this notice because your child has visited a portion of website where we are requesting your child to enter personally identifiable information. Dualstar Online is the operator of because your child is under the age of 13, your consent is required before we collect this information from your child or disclose it to any third parties. This requirement can be found in the Children's Online Privacy Protection Act of 1998. More information about this law can be found at http://www.ftc.gov/bcp/conline/pubs/buspubs/coppa.htm.
To give us your consent you must sign our consent form which can be found at http://www.mary-kateandashley.com/parentsconsent/, and then send the signed consent form to us either by fax to (310)945-3750 or by regular U.S. mail at Dualstar Online, attn: Dualstar Online Privacy Coordinator, 3760 Robertson Blvd., Culver City, CA 90232.
We will not collect any additional personally identifiable information from your child until we receive your consent. As allowed by law, we have collected only your child's name, age, and e-mail in order to get your permission.
If we do not hear from you within ninety (90) days we will delete your child's information.
Before giving your consent, please read the following policy statements which explains the important information we collect, and how it may be used. Also, please note that a link to our Privacy Policy can be found on the home page of our website.
We encourage parents to take an active interest in their children's use of the Internet. Parents should be aware that software tools are available online that permit them to screen objectionable content and to prevent children from disclosing their name, address, and other personally identifiable information without parental permission. However, the best protection for your child is for you to supervise your child's online activities.
Children under the age of 13 are not authorized to submit personally identifiable information on our website without first getting a parent's permission.
To discourage unauthorized uses of our website, our home page tells visitors that if they are under 13, they must have a parent's permission before registering on this website. Our online forms also remind users that anyone under 13 must have parental permission to submit a form.
If you have any questions about this policy or about how personally identifiable information collected on our website is used, you can contact us by e-mail at policyquestions@dualstarmail.com, or by regular U.S. mail at:
Dualstar Online
attn: Dualstar Online Privacy Coordinator
3760 Robertson Blvd.
Culver City, CA 90232
Dualstar Online is a division of Dualstar Entertainment Group, LLC. You should know that there are other companies either affiliated with or engaged by Dualstar Online which collect and maintain information provided by your child. These other companies are: Visual Perspectives Internet, Inc. However, Dualstar Online is our designated central contact point for any inquiries regarding the information practices of all of our website's operators.
We want you to understand how we collect and use information from visitors on our website. This notice explains what kind of information we collect, how we use it, and when we may disclose it to others. If you give us permission to collect or use personally identifiable information from your child and we make any material changes in how we plan to use that information, we will notify you of this change and require that you give us permission for these new uses.
"Personally identifiable information" is information that identifies a person or allows a person to be located. Examples of personally identifiable information include a name, a home address, an e-mail address, a telephone number, or a Social Security number.
We collect personally identifiable information from your child when your child registers on our website.
Whenever our website collects personally identifiable information about your child, the page contains a reminder that children must have their parents' permission in connection with providing an answer to any questions asked on the page.
On our home page and on other pages on our website, your child can click on a link to register on our website. This registration is not required to visit our website.
In our Mail Room, your child can send us an e-mail with his or her comments on topics we have selected. We may post your child's answer to a question, but if we do, we first remove any information that would personally identify your child. For example, we may list a response from "Amy," but we will not include her last name or e-mail address.
When your child wants to buy a product offered on our website, we also collect the personally identifiable information necessary for the transaction such as name, address, and credit card information.
In other places on our website, we may ask you to provide information to us to review products, participate in contests, join our official online Fan Club, subscribe to our eNewsletter or create an eCard.
The personally identifiable information we request from your child may include name, postal and e-mail address, age, gender, number of siblings, favorite games, fashion preferences, reading preferences, and other information including, without limitation, information about your child's favorite celebrities, movies, songs and hobbies.
In addition, if your child elects to purchase products online, we request credit card information to process the order.
We also may collect other information your child sends us by e-mail to our Mail Room, such as your child's comments on topics we have selected.
We gather, store and archive the information we collect from our website.
We may use the personally identifiable information we collect from your child for various purposes including: marketing and research analysis; product service and development; promotion and advertising; fulfillment of a requested transaction (i.e. sale of a product, delivery of a catalog); record keeping; marketing back to your child; and billing and customizing the website to individual visitors. We also may use the information to develop an individual profile of your child, or a profile of certain groups of visitors to our website or for contacting your child about our products, promotions, surveys, or new developments or events. If you do not want your child to be contacted about these products and promotions, you can let us know at any time. See the "Can You Delete or Edit or Update Personally Identifiable Information?" section below.
If you give us your permission, we may disclose information we collect about your child to other third party companies by way of sale, lease or rental agreement. The types of businesses in which such third parties are engaged include the following: manufacturing and retailing of toys, movie video and music products (CDs, tapes, cassettes, DVD discs, etc.), clothing, games, video games and equipment; magazine publishing and retailing; market analysis and development; and advertising.
Of course, online purchases require us to disclose necessary payment information to payment processors. We also may use third parties to send you the products you purchase, in which case we would provide them with your name, address, and other information necessary to complete your order.
Agreements with third parties will provide that such third parties will not use or disclose the information for purposes other than those purposes contracted for, and will also require the third parties to maintain the confidentiality, security and integrity of such information.
In certain limited circumstance, we may collect and disclose personally identifiable information from your child without first obtaining your consent. These circumstances are described as follows:
It will be necessary for us to collect your child's name and online contact information, and the name and online contact information of the child's parent, in order to provide the parent with notice of our information practices and to seek the parent's consent for the collection and/or disclosure of information about the child. Should any child's parent not respond within ninety days thereafter, then we will delete that child's and his/her parent's information at that time.
We may collect your child's name and online contact information in order to respond on a one-time basis to a specific request from your child (i.e. upon request from the child, we may e-mail to the child information about our website). After responding the child's name and information will be deleted. Any unsolicited email received will first be screened to determine if he/she is a prior registrant under this policy; if not a message will be sent back to the sender that advises that we will not respond until the sender is properly registered on pursuant to this policy.
We may collect your child's and parent's name and online contact information in order to respond directly more than once to a specific request of the child (i.e. to provide an online magazine subscription, or a contest entry and subsequent award), but in these cases the child must first be registered with us on as required under this policy before we will respond.
Under certain circumstances we may collect and/or disclose information as is necessary to protect the safety of a child participating in our website, or to comply with law or legal process, or to protect the security and integrity of our website.
You have the option to agree to let us collect your child's personally identifiable information for activities on our website, but to not allow us to disclose the information to third parties. To prevent disclosure to third parties, please check the appropriate box in our parental consent form.
Yes. You can review personally identifiable information your child has submitted online. To review personally identifiable information your child has submitted to us it is first necessary for you to provide us information to verify your identity as the child's parent or legal guardian. In order to access a copy of your child's information you must send to us at Dualstar Online, attn: Dualstar Online Privacy Coordinator, 3760 Robertson Blvd. Culver City, CA 90232, a form entitled Parental Request For Review with a self-addressed stamped envelope. This form must be signed by you as the parent or legal guardian. This form can be found and downloaded from our website at http://www.mary-kateandashley.com/parentalreview/. Alternatively you can send us a written request to provide a complete copy of your child's personally identifiable information identifying your child by name with his/her email address. Upon receipt of either of these we will send you a copy as soon as practicable.
Yes. You can delete or edit or update the personally identifiable information your child has submitted online. To delete any information your child has submitted to us, just e-mail us at remove@dualstarmail.com and advise us that you wish us to delete all or a specified portion of your child's information. Please be sure to give us his/her name and email address. To edit your child's information please go to our website at http://www.mary-kateandashley.com/newsletter/sign_up.php, and resubmit a newly completed registration form for your child.
Yes. To revoke the permission you have given us to collect or disclose any personally identifiable information about your child, just e-mail us at our website at remove@dualstarmail.com. Revoking your permission will result in the deletions of all your child's personally identifiable information.
We may have links on our website to companies that have different practices regarding personally identifiable information they collect from your child. We are not responsible for the policies and practices of any linked website, and you go there at your own risk and choice.
When your child visits our website, our software automatically collects some information from your child's computer. The information includes the unique Internet address assigned to your child's computer, the Internet service provider your child uses, the website your child was reviewing before coming to our website, the browser type and version your child uses, the pages on our website your child viewed, when your child visited our website, how long your child spent on each page, and certain transactional information such as purchases your child made.
Cookies are small pieces of information that our website sends to your computer and that is stored on your computer. We use cookies for various purposes. For example, our website uses cookies to track and direct visitors from different countries, such as Europe, Canada, United States and Australia, to content on our website that is most relevant to them. We also use cookies to track website visits in general. This helps us to determine how many visitors there are to our website, how often they visit, and what content interests them the most. We are then able to enhance your experience of our website by making appropriate updates to the content and navigation of the website. A cookie will not by itself be used by our website to obtain personally identifiable information about you or to read information from your computer other than that which has been voluntarily given to us by you or is contained in cookies sent by our website.
Most browsers can be set to refuse to accept cookies. Doing so will not interfere with your ability to visit our website, but may restrict our ability to direct you to content on our website that is most relevant to you.
If your child wishes to participate in a chat room on our website, we will not require specific consent from you for that purpose. Prior parental consent is not required in this instance because we will not ask for any personally identifiable information from chat room participants even though from time to time we may select particular chat exchanges for posting: However, we may choose to allow only registered visitors to participate in a chat. If this is the case and your child is under 13, your consent will be required before registration and participation are allowed.
We reserve the right to change this policy at any time, and will do so by providing notice of such changes on our home page and make changes in our online forms requesting personally identifiable information. If we make any material changes in the way we use or disclose information about your child, we will notify you with an email message to you and your child. If you do not wish us to use your child's information then please go to remove@dualstarmail.com and ask us to delete, edit, update or remove any information at that time.
